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Profit Is Opinion. Cash Is Reality. - How I Helped a Fast-Growing Scale-Up Prevent a Liquidity Crisis
Fast-growing companies often underestimate the importance of cash discipline.They rely on top-line momentum and believe profit equals health. But in practice:
Many scale-ups don’t run out of profit. They run out of cash.
A strong finance foundation — forecasting, working capital control, operational alignment — is what allows growth to continue without risking crisis.
Hans van der Zande.
Dec 3, 20253 min read
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