My name is Hans van Zande. I'm an entrepreneurial consultant and CFO , and the founder of Start 2 Scale . I combine my experience as a Big Four management consultant with hands-on CFO experience to help scale-ups and private equity portfolio companies grow and achieve sustainable success.
I support founders , CFOs , and investors in stimulating growth , increasing insight and control, and improving efficiency . I also guide organizations in implementing the Scaling Up methodology .
Do you have a challenge you'd like to discuss or need support with? Schedule an introductory meeting or a free growth session today.

INTRODUCTION
CONSULTING SERVICES
Start 2 Scale supports companies in various ways , depending on the specific question or challenge. This can take the form of a workshop , a multi-day program , a consulting assignment , a project from analysis to implementation, or temporary hands-on support .
In all cases, the goal is to leave a lasting legacy—a change or approach that empowers the company to move forward independently. Not reports to file away, but practical, results-oriented support that leads to sustainable improvement.
DRIVE GROWTH
TOPICS
Strategy development | Business plan | Financial model | Funding readiness
Is the strategy clear and translated into a concrete business plan for success?
PROVIDE INSIGHT
TOPICS
Management reporting | KPIs and Dashboard | OKRs | Forecast and Budget
Is there sufficient funding to grow and are you on track to achieve your goals?
IMPROVE EFFICIENCY
TOPICS
Cost reduction | Finance process optimization | Restructuring | Cash flow improvement
Are you allocating your resources where they add most value, and can your (financial) processes handle the growth?
SCALING UP
The scaling up method offers a practical and proven approach to provide direction and structure to growing companies .
Start 2 Scale helps companies translate the scaling-up method into their own practice.
STRATEGY
What is your Big Goal (BHAG) and what will make you achieve it?
ANNUAL PLAN
What are the priorities and goals for the coming year?
HEARTBEAT
Find the right rhythm in your company so that you can switch quickly